Senior Marketing Officer

Senior Marketing Officer(资深推广主任)
Beijing
中国
JOB DESCRIPTION
POSITION TITLE (ENGLISH): Senior Marketing Officer
POSITION TITLE (CHINESE): 资深推广主任
DEPARTMENT: Fundraising Department
LOCATION: Beijing
OVERALL DESCRIPTION OF MOBILE GREENLIGHT CHINA PROJECT:
Greenpeace China is starting a 3 year strategic initiative to develop more effective mobile and web communications to inspire and empower our supporters to better protect the environment in China. This project will have substantial resources to develop mobile channel for Greenpeace China and integrate that with web and other activities. Initiative will pilot and test different communications, fundraising and campaign strategies.
Work will be coming up with new ways of doing online activities, designing and implementing pilots, defining their evaluation metrics, measuring the success. Work provides high degrees of freedom, needs skills to concentrate only the most relevant things, willingness to let go and try new things or new ways of doing the same things.
Small team will work in co-operation with Greenpeace China communications, fundraising and campaigns unit.
Overall needed qualifications:
1. Online and media savvy
2. Understanding of possibilities and potential of digital channels
3. Entrepreneurial attitude
4. Willingness to work in constantly changing, innovative environment
5. Out-of-the box thinking
6. Working independently with degrees of freedom
7. Can handle working under pressure of quick time lines and high expectations
8. Understanding and commitment to Greenpeace mission and campaigns
9. Believe that small number of people can make a big difference
10. Understanding of campaigning, advocacy and fundraising

PURPOSE OF POSITION:
1. Inspire people and key communities to join in Greenpeace campaigns and activities
2. Develop the overall marketing strategy including timelines and deliverables (internet, online, offline) in conjunction and support of Mobile Technical Designer and Project Leader
3. Build awareness of the Greenpeace mobile & web channel using new and traditional media
4. Design and implement creative digital communications based on Greenpeace campaigns
5. Work with external mobile vendors /stakeholders
MAJOR RESPONSIBILITIES:
1. Identify and implement marketing and fundraising opportunities for digital channels
2. Develop the overall marketing strategy including timelines and deliverables (internet, online, offline) in conjunction and support of Mobile and Technical Development Manager and Project Leader
3. Work and manage stakeholders outlined in marketing plan independently
4. Advise project team on best available marketing opportunities
5. Close co-operation with GP China communication and fundraising units
6. Creating qualitative and quantitative key performance indicators for pilot projects
7. Collecting and analysing research information related to digital marketing communications and fundraising for the team
REQUIREMENTS:
1. External and internal marketing skills
2. Working campaign knowledge of NGOs in China or International Environmental NGOs
3. Thorough understanding of China internet and digital media market
4. Work/Networking experience with Chinese internet companies
5. Demonstrated marketing experience
6. Preferably working experience with external groups like NGOs, student groups, offline or online clubs
7. Creative communications skills

____________________________
The Get in2 China organizes internships in combination with Chinese classes for students, graduates and young professionals who want to gain working and living experience in China. We will organize an internship at a local or international company in Beijing, provide accommodation and teach you Chinese.

Program fee: 795 Euro/month*
*if you book for 3 months

Our services include:
- Internship placement
- Accommodation in single rooms in modern apartments in central Beijing.
- 2/4 hours of Chinese classes per day
- Airport pick-up/drop-off.
- Assistance with the visa application and the registration in Beijing.
- Regular panels with Beijing’s business elite, diplomats and journalists, who want to share their experience in China.
- Weekly cultural activities
- Excursions
-Trips to other cities and famous places
- Social events and activities

How To Apply
Contact person: Ben Cao
Company: Get in2 China
Address: NO.44 QIANYONGKANG HUTONG,BEIXINQIAO,DONGCHENG DISTRICT,BEIJING
Telephone: +86 150 1053 2542
E-mail: (Send CV using the apply link)
Homepage: www.getin2china.net

Agency/Employer: Get in2 China
Town or City: Beijing, Peking (Abroad)
Sector: Marketing
Related Job Titles: Director of Marketing and Communications,Director, Marketing Communications,Marketing and Communications Manager,Marketing Communications,Marketing Communications Assistant,Marketing Communications Executive,Marketing Communications Intern,Marketing Communications Manager,Marketing Communications Specialist,Online Marketing Manager
Permanent/Contract: Contract, Full time
Experience: 0 years
Date: More than 60 days
Salary: 2000 CNY China Yuan Renminbi / Month

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